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A wellspring of helpful information and insights to help you run your business like a boss, from a strategic copywriter known to 4x goals for large brands and solopreneurs with big heart.



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Google Analytics Come Alive Co Che Elizaga Castro on Computer

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A 5-minute walkthrough on how to find and install Google Analytics on your website so you can convert more customers through data-informed decisions (sounds sexy, I know).  The #1 question I’m asked as a Brand Story Copywriter is, “how do I convert more customers?” Well, here’s one technical answer you most likely haven’t been taught: […]

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Instant Friends? Say Less

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A double shot of motivation, deeper conversation, and yes — even dance moves to keep you going on your entrepreneurial journey!