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A wellspring of helpful information and insights to help you run your business like a boss, from a strategic copywriter known to 4x goals for large brands and solopreneurs with big heart.



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Che Elizaga Castro Lead with vision. Start with Why

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As business owners, we tend to run a thousand miles per minute. So how does one stay focused on the big-picture vision and avoid getting tripped up by the day-to-day? In this post, we’ll explore what it looks like to be led by your vision, and why your business — and the people you’re here […]

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A double shot of motivation, deeper conversation, and yes — even dance moves to keep you going on your entrepreneurial journey!