-Grace Blacksea, Business Strategist + Quench Collective community host
"She's intentional, impactful, fun, interactive and speaks with so much heart.
Ché provided us such incredible knowledge in a clear, concise manner. My community members are *still* referencing her teachings and re-watching her presentation.”
INCREDIBLE, OUTSTANDING, AMAZING. Ché isn't like "normal speakers"...
In this constantly-connected world, we’re exposed to 4,000 to 10,000 ads — a DAY. That’s thousands of messages telling us to do more; be more; that we’re not enough, on top of the vicious voices already living in our head.
No wonder we’re so burnt out and unfulfilled in our work and lives.
For over a decade, Ché Elizaga Castro has utilized her proprietary Brand Story Framework — the first of its kind for women and empathetic leaders, by a women — to flip the script on sleazy messaging to build Brands with massive impact and unleash women to come alive in their one-of-a-kind gifts and vision...
All by rooting down in their authentic story.
-RACHAEL M., BUSINESS INTEGRATOR
“and into a state where I was ready to really pour my heart out. The workshop was 90 minutes long, but by the time we were done it felt like only 10 minutes had gone by, and I was so sad our time together was already over. It was truly an amazing experience.”
MY EXPERIENCE WITH CHÉ WAS INCREDIBLE. HER ENERGY LIFTED ME UP TO A PLACE WHERE I REALLY FELT LIKE MY HIGHEST SELF,
-RORY R., LIFE COACH
“Ché was upbeat, fun, and informative. Before the session, I was sure that I'd learn a branding tidbit or two but after, I walked away with so much more than just branding information. I walked away with clarity, excitement, and a deep connection to my own story. I felt so lucky to have been a part of this workshop.”
CHÉ BROUGHT SUCH GREAT ENERGY TO HER SESSION THAT IT WAS IMPOSSIBLE NOT TO STAY ENGAGED.
Brand Story Topics
•Brand Story: This New Old “Trend” is What Your Audiences Have Craved, All Along
•How to Become 22x More Memorable With Your Brand Story
•From Messages to Movements: Build a Brand That Lasts, With Massive Impact
Che's most in-demand talks and workshops include
Own Your Story Topics
•The Art and Science of Story: Change Your Narrative; Change Your Life
•Find Purpose in Your Past to Rewrite Your Future
•I Lost My Shame to Find My Voice: Growing Up Afraid to Stand Out
•Award-winning Brand Story Strategist and Copywriter
•Founder and Chief Possibility Officer of Come Alive Co: your go-to platform for Brand Story activation and transformative connection for impact-driven leaders, and
•Creator of the FIRST Brand Story Framework for women and empathetic leaders, by a woman
For the past 12+ years, I’ve flipped the script on conversion-led marketing to achieve inspiring growth through human-first branding: 4xing ROI, selling out launches in 14 minutes, and guiding multi-million dollar campaigns for the likes of Toyota, GoDaddy x the Super Bowl, King’s Hawaiian, and will.i.am.
After quitting ad agency life at the height of my career I traveled the globe on a humanitarian trip. There in my ventures from Los Angeles to Hawaii; the jungles of Thailand to the "Silicon Valley" of India, I realized an unsettling theme:
Women can’t be what they can’t see.
Devastated by how low the glass ceiling is for women around the world — specifically women of color, including my own niece — I founded Come Alive Co, a Brand Story Studio guiding women-owned businesses to come alive in their unique gifts and audacious vision.
Today, I’m honored to use the science-backed power of Brand Story to help women and impact-driven leaders around the world SHOW UP fully, stand apart (while staying true to their values), and expand into the spaces they once never dreamed.
-SARAH Y., RELATIONSHIP ANXIETY COACH
“I also enjoyed that her teaching style included audio and visual components and that she used herself as an example the entire time. Before the workshop I felt like a strong writer but unsure of which parts of my story were relevant or important to tell related to my business...after the workshop I felt confident in how/when/where to share my story and exactly what parts are captivating to my ideal clients.”
I LOVED THE AMOUNT OF TIME CHE GAVE FOR EACH OF THE GUIDED EXERCISES AND HOW SHE ASKED FOR EXAMPLES FROM THE AUDIENCE.
-ANNMARIE R., BUSINESS STRATEGIST + COMMUNITY HOST
"Ché totally walks the talk. Her entire training/workshop was so engaging in large part due to the amount of purposeful storytelling she incorporates into her teaching. Seeing Ché’s stories in action was incredibly inspiring and motivating for everyone who attended.”
OUR COMMUNITY LOVED LEARNING FROM CHÉ! SPECIFICALLY, THEY LOVED HOW CHÉ GAVE THEM TIME TO TAKE ACTION AND START CRAFTING THEIR STORIES DURING THE WORKSHOP/TRAINING.
Whether your audience is looking to run a business or lead a more meaningful life (or both!), Ché’s will unlock them deeper into both.