If you're looking to break through with your most effective, impactful brand yet —
You deserve a brand as standout as your big plans.
Your new favorite team is here to boost your business like that push-up bra in high school.
FOR THE BUSY BOSS WHO WANTS POWER-PACKED COPY, STAT
BRAND + website COPY DONE-FOR-YOU
Timeline: 6 - 8 weeks, depending on Brand work + your availability for feedback
You're a BOSS at what you do. So why spend your time and mind writing copy, when you could spend it servicing the clients who NEED you?
Brand + Copy Done-For-You is for you if you:
• Feel your Brand and website are not up-to-par with the QUALITY of your work
• Are prepping to get more visible — more speaking; more clients served; more features — and want a digital presence that reflects who you TRULY are and what you have to give
• Honestly, barely have time to pour yourself a cup of coffee; how can you be expected to take on a whole Brand & website overhaul, too? (#LetHerRest)
tell me more
let's work together. apply here!
Pricing: Starts at $4k
Due to the intensive nature of this partnership, only 3 spots open all year.
LET'S DO THIS CHE!
*note: will take you to an external site form
With Ché in your corner, an AWARD-WINNING Brand Strategist + Copywriter with 12+ years global Brand experience, you'll:
1. Get REINVIGORATED with the Strategy x words to make you stand OUT + stand APART in your saturated field
2. Uncover your most captivating message using sales psychology AND copywriting best practices to draw in clients you absolutely love (no more "meh" work!)
3. Take the guesswork out of what to say and how to say it, so you feel EXCITED showing up online
You'll walk away with:
• A FULL 4-5 page website written in your personality-packed voice to REACH your audience
• A Brand Messaging x Strategy document that will inform all your content for years to come (no more throwing darts + hoping they land)
• Communication, sales, and business strategy gained from growing household names like King's Hawaiian, will.i.am, Toyota, and more
• A Strategist on your side who cares for your Brand success, but cares even MORE for you to feel good in Life
go back
let's work together. apply here!
Pricing: Starts at $4k
Due to the intensive nature of this partnership, only 3 spots open all year.
LET'S DO THIS CHE!
*note: will take you to an external site form
write your brand story under the guidance of ché, AWARD-WINNING STRATEGIST + COPYWRITER
1:1 brand story
co-writing intensive
Timeline: 6 weeks
Next available: TBA
Apply to co-write with me here
Pricing: Starts at $4k
Due to the intensive nature of this partnership, only 1 spot open at a time.
let's write together!
*note: will take you to an external site form
Running a business is lonely — especially when wearing ALL the hats. You deserve to lean on a veteran perspective that not only gets results, but gets where you’re going and believes in GREATER impact than even you may see.
The 1:1 Brand Story Co-Writing Intensive is for the business leader who:
•Can write for themselves but needs strategic guidance to make sure your message, and every part of your Brand, aligns to bigger vision
• Wants to make an impact through your deep expertise, but are too close to your Brand to own and increase its value
• Is ready to launch your Brand as the behemoth it is versus staying quiet and hiding what makes you, and your work, so standout
Count on me, your dedicated Brand Story porter, to deepen your strategy and provide the structure and editing input to BOOST your authentic message, opening up even more opportunity.
READ MORE
HOW DOES THE INTENSIVE WORK?
1. A Breakthrough Brand starts with a solid strategy (often skipped by businesses). You'll re-interview your Aligned Audience using the *deepest questionnaire process* you've ever gone through, to ensure your Brand has a sure-footed foundation.
2. I will match your interview results against marketplace movement (and your values, of course) to distill your strongest strategy and re-point you toward your most blooming Brand.
3. Each week you'll receive brief tutorials on the 3 parts of a Breakthrough Brand Story: your Brand Message; Origin Story; Unique Differentiators and Value Statements to increase your value and, in turn, your price.
4. You will write each portion on your own (with examples to reference), with 1:1 access to me through Slack for editing input!
5. BONUS: We'll meet 3x over 6 weeks to coach you through writing blocks or larger Brand decisions. These high-value meetings will produce more in 45 minutes than most achieve in 2 years.
YOU WILL WALK AWAY WITH:
1. A Brand Messaging Bank, sourced from your interviews, with the words and key phrases that will resonate most with your Aligned Clients (never second-guess what to say, again!)
2. The 3 parts of your Brand Story written to BOOST Brand value, increase prices, and solidify trust through your most consistent message
3. A Messaging Roadmap to model where and how to update your messaging across your hottest customer touchpoints (online and off)
4. Brand Story Scripts, written and practiced in YOUR voice, to ensure you feel confident making a first impression in any high-stakes scenario i.e. potential customers, investors, speeches
go back
Power up your confidence and live out what makes your Brand STAND out.
Standout Story: 90-Minute Session
Sign Up For Your Espresso Shot of Strategy
Pricing: starts at $595 for one session;
$795 with two weeks’ follow-up
You’re sick of Comparisonitis making you question your voice and presence, but seeing your standout qualities (plus putting it into words) is like trying to tickle yourself — you need someone else to help.
The Standout Strategy Session is for the business owner who:
• Wants to dive into one part of their Brand Story: 1) your Brand Message (who you are x the transformation you offer); 2) your Origin Story, or 3) your Unique Differentiators, and how to talk about them so you stand apart
• Is too close to your Brand and needs an expert's opinion to stand apart in today's saturated marketplace
• Is feeling uninspired on how to show up (and what the heck to say) to emotionally connect and catalyze your Aligned Clients
READ MORE
LET'S DO THIS!
*note: will take you to an external site form
How it works:
1. After we approve your application you'll receive an in-depth Brand Questionnaire taking a “therapeutic” dive (clients’ words) into WHO you are, WHY you run your business, and WHERE your Brand is headed
2. We'll meet for 90 minutes to workshop your messaging with data-backed psychology and the art of your Brand personality
3. You'll frolic off with an updated, power-packed message, and a plan to maximize it across your customer touchpoints
You’ll walk away with:
•Your updated messaging piece of choice: CHOOSE FROM 1) Your Brand Message; 2) Your Origin Story; 3) your Unique Value Proposition statements
•The CONFIDENCE to show up fully, sharing your message from an authentic place (without sounding like everyone else in your field)
• The CLARITY to maximize your Brand presence, with a roadmap on immediate steps to make your Brand "sticky"
• Optional 2 weeks to workshop your message further with Ché, a 12+ year veteran experienced with Toyota, GoDaddy, will.i.am and more
go back
LET'S DO THIS!
*note: will take you to an external site form
RACHELLE D., 86TH & TREND
MASTERMIND STUDENT
“I have been able to schedule out all my content, posting EVERY single day on Instagram. I feel like I have such a sense of what I’m sharing and what my unique story is and how I’m presenting that to my potential clients and my audience.
I have been able to schedule speaking engagements and I feel so much more confident TO show up in these communities speaking on my expertise; it has really been game-changing for me, this Mastermind. And so if you’re thinking about it, I would HIGHLY recommend it.”
I FEEL SO MUCH MORE CONFIDENT IN HOW I AM SHOWING UP IN MY BUSINESS.
PIA B., CURATE WELL CO.
“Heck yes I would [recommend hiring Ché]. What I would say is: you won’t find anyone better. Both in terms of knowledge and skill, and also interpersonal support. Ché is your only option if you’re looking to market your business mindfully, and in a modern world where breaking the rules is a must to stand out.”
YOU WON’T FIND ANYONE BETTER.
JAYMIE T., THE AD EXPERT
STANDOUT STORY SESSION
“One of my goals in working with Ché was to refine my Brand Story so I could start pitching myself for more PR features and elevate my Brand presence. As a result, my story was recently featured in Thrive Global, @Medium, Yahoo! News and Yahoo! Finance.”
CHÉ HAS A TRUE GIFT WHEN IT COMES TO HELPING BUSINESS OWNERS CONNECT TO THEIR IDEAL CLIENT SO THEY CAN MAKE THE BIGGEST IMPACT.
frequently asked questions
Great question, Boss! You can visit our About Page to learn how Brand Story makes you up to 22x more memorable and is THE evolved solution for manipulative marketing, but the true enchilada awaits our Email MVPs. When you sign up for our love notes to your inbox, you’ll get a meaty guide walking you through Brand Story: what it is, and how to get started writing your own. It’s more jam-packed than a PB with too much jelly.
In short: no. We believe in sustainability, and empowering you to speak for yourself in any situation. You can't hide behind your website when pitching yourself, but my Brand Story clients have been achieved BIG opportunity by simply being readied through our work together.
While website copywriting is powerful for that medium, your Aligned Clients are looking you up on EVERY touchpoint (website; emails; social media; in-person, etc.). Your Brand Story helps reach them consistently and earn their loyalty long-term, which produces more value than any short-term sale.
Thank you SO much for considering us for your project. We know a rebrand or new copy is a BIG deal, and we take the honor of bringing out your voice quite seriously (but don't worry, we have TONS of fun along the way).
Ché usually books up 1-2 months in advance, but fill out the application here to see if she's available for you now!
We’d love to answer any question you may have — be it about Brand Story, or Ché’s fire dance moves on Instagram.
Send us a message and we'd love to have a conversation with you. Hope you're doing well, otherwise!
Even More to Explore
Tap into our top resources to uncover your Brand Story:
