2022 is your time to shine.

you started your business to do bold and beautiful things.

but feeling unclear in your message has got you stuck.

as the months (years even) pass by, you feel more and more frustrated wanting to take your business to new heights.

well boss, i've got good news for you:

join the interest list

Next round: TBA

your breakthrough brand story

a 12-week hands-on Mastermind for impact-driven service providers like you,

ready to move from dazed & confused to crystal clear + confident in your message...

...so you can show up boldly and scale up business on your terms.


join the interest list

1. You'd rather get waxed than sit down to put your ideas on page (the copywriting constipation is real

2. It’s hard to accurately convey your epic impact in words — which you know has led to opportunity (and money) left on the table

3. Like a bad first date you're tired of putting up with clients you TOLERATE, not love

4. You’re not 100% confident in what makes you stand out... 

5. ...which stinks when you run into 10 other people who do what you do (hello, Comparisonitis!)

6. Your last launch sold to crickets, and to be honest, that stung (I'm here for you 💛)

7. You struggle to CONNECT with potential clients because you're not sure how personal to get in your posts... which leaves you feeling unfulfilled and not showing up as YOU

raise your hand if any of these sound like you...

your so-you brand story is the key to the income, impact + fulfillment you deserve

What if I told you:

join the interest list

Jaymie Tarshis, jaymietarshis.com
Marketing & Facebook Ad Strategist

"Before working with Che I was struggling with how to tell my Brand Story and come up with the right words in order to convey my message. 

After working with Che, I feel 1000% more confident when it comes to telling my Brand Story. Working with her also helped me to get re-clear on my why, my values, and what makes me uniquely gifted to serve my clients so I can better communicate and connect with my audience." 

I worked with Ché to help me with my Brand Messaging and I can 100% say it was one of the best business investments that I have made this year.

As a result, my story was recently featured in Medium and Yahoo finance ;)

in her words

Now what if, in 2022, you could:

1. Attract ALIGNED clients even while you're unplugged (you didn't start this business to be chained to a computer!)

2. BREAK THROUGH your revenue goals and expand your impact... which is why you started this business in the first place, isn't it? 

3. NAIL sky-high partnerships, speaking opportunities and press coverage that once felt out of reach 

4. Launch NEW offerings to a hungry audience that would make more time for the things and people you REALLY love

5. Show up online EXCITED to post as you attract collaborations and business besties you never knew you needed

6. Beat copy constipation and flow with your words so you STOP copy-blocking yourself and turn your dreams to reality!

7. Finally, show up as the Lizzo of YOUR OWN dang life... strutting into any room with undeniable confidence

...and accomplish this in weeks instead of going at it alone as years pass by?

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Our Students Have Accomplished This… and More

“Before Ché’s Mastermind I wasn’t showing up consistently on social media. I didn’t know what my message was; I knew what I wanted to share, knew what I offered but I didn’t know how to wrap that all up and speak from ME, including what MY story was and what MY purpose was and what I uniquely wanted to share with everybody.

Ché helped me to refine that and figure out exactly what that was through this Mastermind.”

“The Mastermind was game-changing for me and my business. I would HIGHLY recommend it.” 


“After the Mastermind I have been able to schedule out all my content, I am now posting EVERY single day on IG. I feel like I have such a sense of what I’m sharing and what my unique story is and how I’m presenting that to my potential clients and my audience. I feel so much more confident in how I am showing up in my business.

I have been able to schedule speaking engagements and I feel so much more confident TO show up in these communities speaking on my expertise.”

-Rachelle D., 86th & Trend
Designer and Web Agency Founder


“Many of my breakthroughs were around my Aligned Client, my Brand Message, my Origin Story, but some of the other breakthroughs I experienced that I didn’t even anticipate were around my worth; the importance of my offerings; my confidence and my willingness to be seen and heard, and those are truly invaluable.

What truly sets this Mastermind apart from any others that I’ve experienced is Ché; is her personality, is her skills, and the way she conducts herself and her business. Ché exudes this passion that is so unique.”

-Jessie S., The Abundance Advocate
Financial Guide for impact-driven women

“Beyond the fascinating teachings that you’ll be exposed to you’re going to come out of the training more aligned, more confident, and a more badass business leader and person.”

“If I had to describe my experience in the Breakthrough Brand Story Mastermind, it really truly would be just that: BREAKTHROUGH. 

I cannot recommend the Mastermind and Ché enough if you’re being called to uplevel in your business.”

Weeks of group training, weekly Q+A’s, and 2 1-on-1s with an expert guide to DIG into your business and message WITH you ($2,000 value alone)

together, we'll write your most breakthrough brand message so you never have to second-guess yourself, or the power of your words, again

apply today +
look forward to:

your message is too important for you to sit on the sidelines.

My 3-part Brand Story Framework, used to win press for clients in Yahoo! News and Medium; present to Conde Nast Publications (Vogue, Vanity Fair); secure nationwide partnerships with leading tech firms, and more

The Questionnaire and Profile Forms that'll extract the EXACT language so you magnetize your Ideal Clients — even while you're unplugged (vacay? Yes, please!)

Custom copywriting strategies that fit your brand like your fav pair of booty 🍑 poppin’ jeans: they conform to YOUR brand’s curves, and support your growth so you don't have to hire a copywriter every time you evolve

Your Brand Story Bank: over a dozen templates which we'll write together and then AMPLIFY across your highest-converting customer touchpoints  — on your website; social media; press pitches, and more!

Icons by Icons 8

What makes us different (makes us beautiful)

You won’t find another program like this.

THE Brand Story Framework that has blown up the BIGGEST Brands (Toyota, GoDaddy x the Super Bowl, will.i.am) and small businesses with big heart

Body, heart, and mind connection AND creative activation: Brand Story involves connection to the SELF. Ché + guest experts are here to guide you into new ways to learn and play!

Unparalleled access to an award-winning Brand Story Strategist and Copywriter with certified agency experience (only the best for you!)

Your NEW ride-or-dies. This community is kept small for a reason: we like it intimate. Past students have gone on to collab/refer each other!

Website only? As if. Here you’ll produce the copy you’ll use EVERYwhere — your website (major parts of it); social media; sexy pitches; speeches, and more!

Become your OWN best copywriter. Learn the foundations of standout Branding AND copywriting in one, to support your future growth! 

2 1-on-1s with Ché ($2,000 value) that’ll turn YEARS of effort writing into a 90-minute delight! 

Caffeinated motivation that’ll deepen your self confidence and FUEL you toward even greater dreams! 

Doors only open 2x a year. Get in while you can; we can’t wait to meet ya!

say less. i'm a yes!

Meet Your Instructor

Hey! I’m Ché, your Brand Story Sherpa on this journey.

ENFP, Enneagram 4w3 (though the 3 likes to dominate, silly go-getter), oat milk latte lover who will dance and sing to ANY beat.

I’m also the Founder and Chief Possibility Officer of Come Alive Co: your go-to platform for Brand Story activation and transformative connection for impact-driven leaders, and Creators of the FIRST Brand Story Framework for women and empathetic leaders, by a woman. 

For the past 12+ years, my people-first approach to Brand Story has blown up household names and small businesses alike: 
•4xing ROI (return on investment)
•Winning nearly $30k in grants 
•Expanding Brands from coast to coast, and even across the globe
•Selling out launches in 14 minutes
•Winning multi-million dollar campaigns, and
•Building breakthrough brands which earn mega loyal fans

for the likes of Toyota, GoDaddy x the Super Bowl, King’s Hawaiian, and will.i.am.

While I’m grateful to have won some awards, features, and speaking honors throughout my career, 

what makes ME come alive is watching YOU succeed in your unique gifts and most audacious vision. 

Hi Ché. I’m in!

Hannah B., who’s using her Brand Story to leave a LEGACY and teach her skills as a woman of color photographer to the next generation of up-and-coming creatives.

YOU and YOUR big vision are the rocket fuel to what we do.

We’re so proud of:

Maddy O., Founder of Second House Studio who rewrote her website with her Brand Story, laid claim to a lesser-known lane in branding and attracted a Parisian collaborator through it, and relocated to Paris where she gained *fresh* inspiration to pivot (and used the training a second time for it!).

YOU and YOUR big vision are the rocket fuel to what we do.

We’re so proud of:

Mayuko O., MS, RD and Founder of Food Liberation who expanded her community, published her first book, and received features speaking up for Asian Mental Health.

YOU and YOUR big vision are the rocket fuel to what we do.

We’re so proud of:

B, Head Brand and Business Strategist of Powerhouse Brand Studio who relaunched her site and found her voice on MAJOR stages *right after* the program — including her HIGHLY successful talk on the venerated General Assembly stage!

YOU and YOUR big vision are the rocket fuel to what we do.

We’re so proud of:

Rachelle, Founder of 86th & Trend Web Design Studio who’s INSPIRING other mompreneurs through the powerful manifesto we wrote about “working to live, not living to work.” She relaunched her WHOLE Brand and site with our work and even launched a new service. She also discovered her voice and love for speaking, and has since been invited to speak in tight-knit, high-converting communities.

YOU and YOUR big vision are the rocket fuel to what we do.

We’re so proud of:

Past Student Results

Celebrating accomplishments from our graduates like:

•COMPLETELY UPDATED COPY across all major touchpoints: website; sales page; email pitches; Instagram strategy and posts
•2-3X’ED PRICES upon realizing, and communicating, their TRUE business value
•SOLD OUT SUMMER after pitching to even bigger Brands
•NETWORKING + COLLABORATION: hiring one another to support each other’s business growth
•INVITED TO SPEAK in high-converting communities and venerated stages like General Assembly and Quench Collective
•NOMINATED as an expert on a high-profile advisory board in her industry 
•BRAND PARTNERSHIPS with like-minded vendors across the globe
•RENEWED MINDSET, grounded in self-worth and purpose from their past to their future
•SHOWING UP FULLY: excited to show up consistently on social media with clarity of content
•WHOLE BRAND REFRESH done on their own through our work in the program!

What will YOU achieve through our groundbreaking Mastermind?

“I'm well on the way to having a busy summer and fall!”

What did you enjoy about the Mastermind?

“Che is a rock star, and I enjoyed her upbeat but also super knowledgeable way to providing information, both in class and during out 1:1s. What I especially love is she's able to draw things out of my own words in such a way that it empowered me.”

How has the Mastermind helped you accomplish your goals?

“It's given me building blocks to make changes on my website (instagram will be next!). On a more behind the scenes aspect, I've sent pitch decks to food and restaurant brands, as well as digital agencies. I'm well on the way to having a busy summer and fall!”

-Hannah B., Photographer and Creative

“It’s much easier to come up with content after going through [this Mastermind]!”

What about working with Ché did you enjoy?

“She’s a hoot! Affirming, calm and inviting to be yourself!”

What are you looking forward to achieving now that you’re set up with your Brand Story?

“Growing JBB to its highest level and going nationwide to momma’s that need to take the time to celebrate themselves and their wins!”

-Jenny H., Jameson’s Flowers