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Insight to help you run your business like a boss, from a strategic copywriter known to 4x goals for large brands (King's Hawaiian, HP, and Toyota) and solopreneurs with big heart. 

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Brand Values Come Alive Co Cheryl Che Elizaga Castro
show your personality by create with gusto angela garzon

Personality. It’s the ONE thing that will set your business apart, from all others out there. Find out how to connect with your customers on a personal level to win their loyalty, for life.


focus small business trend 2020 two sisters laughing in the woods

Today’s video starts with a story, and ends with you getting a massage. Sounds good, right? Click in for the 2nd small business trend of 2020!


lead with purpose: woman leading her friends on the shores of San Diego

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small business trends in 2020
Cheersing to you, solopreneur, on the success of your business in 2020 when you invest in yourself with one of these 4 Cyber Monday Deals for solopreneurs!
Che Elizaga Castro, Come Alive Co, Brand Story Copywriting

Impostor syndrome stops many a purposeful entrepreneur from showing up to do great work. So how do we get to the bottom of this issue? Read on to find out.