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Insight to help you run your business like a boss, from a strategic copywriter known to 4x goals for large brands (King's Hawaiian, HP, and Toyota) and solopreneurs with big heart. 

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Brand Values Come Alive Co Cheryl Che Elizaga Castro
Google Analytics Come Alive Co Che Elizaga Castro on Computer

A 5-minute walkthrough on how to find and install Google Analytics on your website so you can convert more customers through data-informed decisions (sounds sexy, I know).  The #1 question I’m asked as a Brand Story Copywriter is, “how do I convert more customers?” Well, here’s one technical answer you most likely haven’t been taught: […]

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blog is this trend hurting your business 2 top tips for website to convert

I wanted to share a trend that could be hurting your business. And it’s what I call, the JMIP trend. Click to find out more about this harmful trend, and 2 tips to do something about it today!

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