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A wellspring of helpful information

Insight to help you run your business like a boss, from a strategic copywriter known to 4x goals for large brands (King's Hawaiian, HP, and Toyota) and solopreneurs with big heart. 

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Brand Story Podcast
Che Writing

One of the top struggles I see for service-based small businesses is converting an interested passersby into a paying client. But here’s the thing: you don’t stick your hand out at a party and ask someone for $5k off the bat. So why ask a customer to buy from you right away?  If you’re solely […]

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Brand Values Come Alive Co Cheryl Che Elizaga Castro

When it comes to writing an effective Brand Story that wins your best customers and opens the door to the impact, income, and influence you were made for, your Brand Values will keep you on the right track to reach success on your terms. After all, you didn’t start a business to succeed according to […]

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Google Analytics Come Alive Co Che Elizaga Castro on Computer

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blog is this trend hurting your business 2 top tips for website to convert
show your personality by create with gusto angela garzon
focus small business trend 2020 two sisters laughing in the woods

Today’s video starts with a story, and ends with you getting a massage. Sounds good, right? Click in for the 2nd small business trend of 2020!

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lead with purpose: woman leading her friends on the shores of San Diego

The 1st small business trend to beat burnout and focus on what matters most: lead with purpose, aka start with why!

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