A wellspring of helpful information

Insight to help you run your business like a boss, from a strategic copywriter known to 4x goals for large brands (King's Hawaiian, HP, and Toyota) and solopreneurs with big heart. 

Brand Values Come Alive Co Cheryl Che Elizaga Castro
Google Analytics Come Alive Co Che Elizaga Castro on Computer
blog is this trend hurting your business 2 top tips for website to convert

I wanted to share a trend that could be hurting your business. And it’s what I call, the JMIP trend. Click to find out more about this harmful trend, and 2 tips to do something about it today!


Convert Customers through Brand Story Copywriting with Come Alive Co

As a Copywriter and Brand Story Strategist, one of the top questions I get is: “how do I convert more customers online?” In this post, we’ll discuss the biggest shift to better connect with your dream customers, so you can continually convert high-paying clients — and build the high-impact, long-lasting business you were made for. Keep […]


show your personality by create with gusto angela garzon

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focus small business trend 2020 two sisters laughing in the woods
lead with purpose: woman leading her friends on the shores of San Diego
small business trends in 2020

Are you ready to focus on what matters most so you can grow your most authentic and aligned business in 2020? Then alright, let’s get to it!


Cheersing to you, solopreneur, on the success of your business in 2020 when you invest in yourself with one of these 4 Cyber Monday Deals for solopreneurs!

Last-minute Cyber Monday Deals for solopreneurs looking to invest in themselves and their businesses going into 2020!


Che Elizaga Castro, Come Alive Co, Brand Story Copywriting

Impostor syndrome stops many a purposeful entrepreneur from showing up to do great work. So how do we get to the bottom of this issue? Read on to find out.