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Insight to help you run your business like a boss, from a strategic copywriter known to 4x goals for large brands (King's Hawaiian, HP, and Toyota) and solopreneurs with big heart. 

Brand Story Podcast
Che Writing
Che Come Alive Co.

When it comes to copywriting and creative advertising, there’s no better place for marketers to flex their skills than in Super Bowl ads. To advertise during the Super Bowl means to get your company in front of MILLIONS of eyes — all while paying millions of dollars. Today, we’ll go behind the scenes of Target’s ad for the Super Bowl, all so YOU can borrow these game-winning copywriting secrets for yourself.


Brand Values Come Alive Co Cheryl Che Elizaga Castro

When it comes to writing an effective Brand Story that wins your best customers and opens the door to the impact, income, and influence you were made for, your Brand Values will keep you on the right track to reach success on your terms. After all, you didn’t start a business to succeed according to […]


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blog is this trend hurting your business 2 top tips for website to convert
Convert Customers through Brand Story Copywriting with Come Alive Co
show your personality by create with gusto angela garzon

Personality. It’s the ONE thing that will set your business apart, from all others out there. Find out how to connect with your customers on a personal level to win their loyalty, for life.


focus small business trend 2020 two sisters laughing in the woods

Today’s video starts with a story, and ends with you getting a massage. Sounds good, right? Click in for the 2nd small business trend of 2020!


lead with purpose: woman leading her friends on the shores of San Diego

The 1st small business trend to beat burnout and focus on what matters most: lead with purpose, aka start with why!