I see you, hard-workin' Boss Bae!
You run a do-good business that you know could change the world — or at least, a few lives.
But even though you've built an online following, you still can’t seem to turn their social stalking into serious sales.
The most frustrating part? You know you've got a message that deserves to be heard, but you can't seem to tell your Story in a way that feels authentic to you.
Thank goodness we met.
2. You become 22x more memorable for WHO you are
It's time to break the mold unto human-centered marketing. Your Brand Story celebrates WHO you are, not just what you do: a much-needed shift rendering you BRILLIANT, not burnt out.
1. You connect with the people you were meant to serve
People are so over noise... and you've gotta be, too! Your Brand Story resonates emotionally with the right people, so you connect from your most authentic self while OWNING your passion with pride.
Imagine, if you will:
Stepping out on stages, an electric current pulsing through your bones, as you grip the mic in your hands.
People turn their eyes upon you... but you're not here for the spotlight. You're here to spread your message: of hope; of authority; of power, for an audience that needs it. Needs you.
Well hey there business BFF! I'm Ché (like the butter, not Guevara), Founder of Come Alive Co: a Brand Story and Copywriting Studio for purposeful business owners like you.
I believe that when you COME ALIVE in your business, you’ll impact the world around you for good. And like oat milk is key to a tasty latte (don't @ me), Brand Story is your key to growth.
As a Conversion Copywriter and Strategy Consultant for over a decade, I’ve nurtured memorable stories for brands across the globe.
But in 2015, I shocked friends and family alike when I left at the top of my career. I was overworked, overwhelmed and far from living out my values. So I took a leap of faith into the unknown and embarked on a 6-month missions trip.
There in my ventures from Los Angeles to Hawaii; the jungles of Thailand to the "Silicon Valley" of India, I discovered my purpose:
to help people feel known, seen, and loved.
My friend, you’ve been called to accomplish meaningful work with great purpose. But I know the solopreneur journey is no walk in Central Perk.
We all need our "FRIENDS", and so I started Come Alive Co — to bring even the wildest ideas in your stratosphere to life. ‘Cuz when you come alive in your gifts + calling, you’ll inspire so many to go out and do the same!
Thank you for trusting me to tell your Story. Now let's show the world what it means to live fully alive.
Cheers-ing to you with mug in hand,
Ché Elizaga Castro
5 THINGS to celebrate WHEN YOU WORK WITH ME
— PERLA, ELEVATION EATING
"Ché blew my mind with her ability to cut right to the heart of your message. Within 30 minutes of sitting down with her she helped me understand the core emotional motivator my copy had to revolve around in order to connect with my ideal customers. This was HUGE!!!
She asked questions that brought new insights into my approach and helped to craft verbiage for my website that felt 100% aligned.
Do yourself a favor and book a session with Ché. She’s a professional and you can tell."
— Rachel b., mixed media artist
"Like many Creatives I know that there is something important and world-changing about my craft, but it can be hard to express. That's where Ché came in.
She took the time to understand who I am as a person and the history of my business; I felt so seen and encouraged by her. The tools she gave me to develop my brand language in the months and years to come feel so sustainable and doable.
I am so thankful that I had the opportunity to work with her. She's the real deal!"