We see you, CEO.
YOU RUN an intentional business that you know could change the world — or at least, your industry, and quite a few lives.
YOU'RE READY to sidestep limits and dance after what’s possible — to grow your team, expand your reach, and multiply your profit, all so you can make the widespread impact you were meant for.
The most frustrating part? You KNOW you have a message that needs to be heard; you just can't nail the words to step out confidently...
...which MINIMIZES your message, leaves money and opportunities for visibility on the table, and holds the true you hostage from showing up fully and serving the people you are here to help.
Thank goodness we met.
YOU WERE MADE to come alive in your unique gifts and audacious vision.
That’s why we’re here: to help you SHOW UP fully, stand apart (while staying true to your values), and make the money and impact you and your audiences are here for through Brand Story training, people-first copywriting, and opportunities to connect.
We are Come Alive Co
and Creators of the FIRST Brand Story Framework for women and empathetic leaders, by a woman.
We seek to achieve what’s POSSIBLE over simply what’s popular, and choose to do what’s right, over what’s “right now”.
We believe Brand Story is your vehicle to move the world with your message; to draw doorframes of opportunity and build bigger tables for the outliers; the culture shifters; the outside-the-lines-colorers.
As a Filipina-owned, faith-filled business we strive to “know better, do good;” to constantly call out the gold in others and guide our people, purpose, and profits to create a more exciting and equitable world for ALL women to succeed and belong.
We shimmy past our comfort zones and find pleasure in the process, not just the end result, and count showing up as YOU the biggest win of all.
And finally, in counting our milestones, to make the days count even more; to COME ALIVE not just in work but in life, spurred on by the people, and moments, worth loving and living for.
Your go-to platform for Brand Story activation and transformative connection for Impact-Driven Leaders like you,
It’s Time to Own the Impact and Influence You Were Made For
Through done-for-you and done-with-you Brand Story Strategy and Copywriting services tailored to your business, our vetted experts (and honestly, your favorite new team) are here to help you communicate, and live out, your epic impact.
With your Breakthrough Brand Story, you’ll:
1. Catalyze the people you were meant to serve.
Your Aligned Client sees 4,000-10,000 ads — a DAY. Stand apart and attract the RIGHT people with your Brand Story: a more human way to connect to your Aligned Audiences. (Bro and Boss-Babe marketing? No thank you, next.)
2. Leave an impression. Become (up to) 22x more memorable.
Your story is yours for a reason. Connect with Aligned Clients from WHO you are (not just what you do), and break through to that next level of income, impact, AND influence. After all, people want to do business with people... not businesses!
LET’S WORK TOGETHER
Well hey there world-shaker! I'm Ché (like the butter, not Guevara), Founder of Come Alive Co and your Chief Possibility Officer.
As a Conversion Copywriter and Strategy Consultant for over a decade, I’ve nurtured memorable stories for Brands across the globe. But in 2015, I shocked friends and family alike when I left at the top of my ad agency career.
I was overworked, overwhelmed and far from living out my values. So I took a leap of faith into the unknown and embarked on a 6-month volunteer trip.
There in my ventures from Los Angeles to Hawaii; the jungles of Thailand to the "Silicon Valley" of India, I discovered my purpose:
Meet your Brand Story Sherpa
My friend, you’ve been called to accomplish meaningful work with great purpose. But I know the small business journey is no walk in Central Perk.
We all need our "FRIENDS", and so I started Come Alive Co — to bring even the wildest ideas in your stratosphere to life. ‘Cuz when you come alive in your unique gifts and vision, you’ll inspire so many others to go out and do the same.
Thank you for trusting us to tell your Story. Now let's show the world what it means to live fully alive.
Cheers-ing you with mug in hand,
Che Elizaga Castro
TO HELP WOMEN FEEL KNOWN, SEEN, AND WORTHY OF THEIR WILDEST IDEAS.
Why spend precious time working on your business when you can revel in your zone of genius?
Get your standout strategy and those worrisome words mapped out by our team of pros so you can focus, instead, on doing what you love. (A trip around the world counts as R&D, right?).
01. MORE TIME TO DO WHAT YOU LOVE
Words that connect make all the difference between a brag-worthy business and a costly passion project.
As a trained account strategist with a background in psychology, I’ll map out your Brand Story. Then, our team will get to writing you the RIGHT words so you attract high-paying clients you LOVE, not just tolerate.
Because life's too short for bad clients (and bad coffee), am I right?
02. THE WORDS + STRATEGY TO SLAY
Our heart is to unlock driven women like you in the meaningful work you're meant to do, because this is how we create a more fulfilled world.
But aside from heart, as your team lead I've got the brains to move your groove. After blowing up household names like Toyota, GoDaddy at the Super Bowl, will.i.am, and King's Hawaiian, I have the know-how to make waves in your industry through intentional, long-term growth; not just a short-sighted splash.
Just call us the Kelly and Michelle to your Bey. With your winning Brand Story (and great back-up by your side), nothing will stop your strut.
03. THE KELLY TO YOUR BEYONCE
I doubted my direction, wasted time, and held my gifts back for so long until I hired outside perspective.
Your dreams mean too much to let doubt kill your buzz. Unearth your Brand Story with our team and get a winning business strategy plus the tangible steps to engage paying customers.
And, speaking of Lizzo… we love to celebrate with a groove or two. So let's squeeze in a dance session or two to cheers to YOU!
04. LIZZO-LIKE CONFIDENCE TOWARD YOUR DREAMS
My 12+ years working in PR and advertising lent me all the hats: from business development to account planning; copywriting to social media strategy.
Step into my office and access a decade-plus of experience, PLUS a team of vetted multi-disciplinarians. We’ll develop strategies to grow your business, attract your Aligned Clients and flourish in dreams you've yet to speak out loud.
So, CEO — are you ready to COME ALIVE in a vision that's so big it scares you? Let’s get a call on the books.
05. EXTRA KINDLE TO KEEP YOUR FIRE LIT
PERLA, ELEVATION EATING
“Within 30 minutes of sitting down with her she helped me understand the core emotional motivator my copy had to revolve around in order to connect with my ideal customers. This was HUGE!!!
She asked questions that brought new insights into my approach and helped to craft verbiage for my website that felt 100% aligned. Do yourself a favor and book a session with Ché. She’s a professional and you can tell."
CHÉ BLEW MY MIND WITH HER ABILITY TO CUT RIGHT TO THE HEART OF YOUR MESSAGE.
LAURI P., PIECE BY PEACE INTERNATIONAL
“Since the website launched so many people have told me how clear and relevant it is. I’m so proud of how our Brand Story connects with people.”
CHÉ TRULY BECAME OUR ‘SPECIAL SAUCE’; SHE HELPED INSPIRE ME.
RACHEL B., RACHEL BARBERA STUDIO
“That's where Ché came in. She took the time to understand who I am as a person and the history of my business; I felt so seen and encouraged by her. The tools she gave me to develop my brand language in the months and years to come feel so sustainable and doable.
I am so thankful that I had the opportunity to work with her. She's the real deal!"
I KNOW THAT THERE IS SOMETHING IMPORTANT AND WORLD-CHANGING ABOUT MY CRAFT, BUT IT CAN BE HARD TO EXPRESS.
More to Explore
Let’s keep the party going with these top links to help you show up, stand out, and expand:
