This is the first Big Idea to Big Impact in 2020: Lead With Purpose. It’s the first video in a 3-part series helping do-good entrepreneurs like you BEAT burnout to FOCUS on what matters most so you can grow your most authentic and aligned business.
To understand more about this series, check out the intro blog and video here.
Start With Why, aka Your Purpose.
The first step to making a BIG impact with minimal time, effort, and energy is to lead with purpose.
Now, I’m not just saying this because I love working with purpose-driven thought leaders like you, but because Simon Sinek — aka Harry Potter Bae of the business world — was onto something when he told us all to “Start With Why”.
There are companies out there who may be able to replicate what you’re doing, but they’ll never be able to tap into your “why” — the larger purpose that drives you or your dream customers.
Ché, Come Alive Co
Your purpose is as unique to who you are as are your gifts and calling. When you lead with purpose, you inspire your dream customers to join a movement that could better our world.
Why Lead With Purpose?
In a world saturated with noise, people are so over buying from companies that are only out for themselves. I mean, companies that “say” they care about their customers or the bigger issues in the world are so see-through. Just look back at that Kendall Jenner / Pepsi debacle of 2017.
(On second hand, don’t. I’m cringing just thinking about it).
Nearly two-thirds (63%) of surveyed global consumers said they’d rather purchase from companies that stand for a purpose reflecting their own values and beliefs, and will avoid companies that don’t.
Accenture Study
In the “golden age” of advertising aka the Mad Men days, bigger was better. Advertising aces would lie their way through gritted teeth, just to get people to buy.
In fact, I remember my own Mad Men days. I had graduated college and was working in public relations, when I started questioning why my time was being spent trying to sway journalists. No; I aimed to connect with the people my client’s products and services were here to help.
It was so satisfying to see and guide the shift, firsthand, from one-way advertising to a two-way conversation. In this way, customers get to co-create a company’s content — even their offerings.
Social Media: Your Advantage
Social media has paved a level playing field for purposeful entrepreneurs like you to show up in big ways with your big ol’ “why”. When you lead with purpose, you not only tell people what you do; you invite them to catch onto a shared vision to better our world, together.
If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.
Antoine de Saint-Exupery
And this, friend, is what makes people stick to you like glue: not bouncing around a marketplace of similar offerings.
3 questions to help communicate your purpose
- Why did I step out in faith to start this do-good business?
- What type of world am I working to create?
- If 100% of my customers invested in what I have to offer, how would this world be a better place?
Friend, I’d LOVE to hear any, or all of your answers to these questions. Or even, to help you work through your thoughts so you’re not doing this alone.
When you join my email list you not only get access to these videos; you also get access to email me personally to help you work these out!
[…] understand more about this series, check out the intro blog and video here, and be sure to check Big Idea #1 if you haven’t […]
[…] After all, you didn’t start a business to succeed according to anyone else’s definition but your own. If your Brand Story is the roadmap to success on your terms, consider your Brand Values the compass navigating you toward your North Star (your Purpose). […]